Creative & Innovation Institute –
Public Foundation for Sustainable Development of Central Asia

Together — towards a sustainable future through creativity and innovation
The Public Foundation for Sustainable Development of Central Asia “Creative & Innovation Institute” promotes the creative industries as a powerful tool for addressing today’s most pressing social and environmental challenges. We bring together industry, culture, and technology to develop innovative solutions, support the green economy, and create new forms of employment.
Our mission is to inspire young people and local communities to actively participate in transforming cities and rural areas, reducing carbon footprints, advancing waste recycling, and building sustainable living environments.
We believe that sustainable development begins with ideas, creativity, and collaboration.
About the ESG, Creativity and Innovation Center
The ESG, Creativity and Innovation Center operates at Karaganda Technical University named after A. Saginov, with the support of the Public Foundation for Sustainable Development of Central Asia “Creative & Innovation Institute.”
The Center aims to integrate ESG principles (Environmental, Social, Governance) into educational, research, and practical initiatives. It seeks to become a platform for developing innovative solutions in the fields of sustainable development, green technologies, and creative approaches to addressing environmental and social challenges in the region.
The Center serves as a hub that brings together students, researchers, experts, business representatives, and civil society, fostering collaboration to shape a future built on the principles of sustainability, responsibility, and innovation.

EcoPlaton Ecosystem – A Climate-Tech Education Platform

EcoPlaton is an integrated ecosystem combining digital education, environmental storytelling, gamified nature experiences and circular economy technologies.
  • EcoPlaton Bot
    A digital assistant designed to support environmental education and engage users in interactive eco-challenges.
  • EcoStories
    Original eco-themed books and storytelling experiences designed to inspire children and families to care for nature and the planet.
  • EcoTrails
    Gamified eco-trails and interactive audio guides designed to transform nature routes into immersive environmental learning experiences.
  • Circular Lab
    A circular economy laboratory featuring a biogas installation, hands-on learning, and educational programs on sustainable technologies.

EcoPlaton Bot®
EcoPlaton Bot is a digital assistant for environmental education that helps users explore sustainable lifestyles through interactive tasks, gamified elements, and real-life actions.
The bot offers eco-challenges, educational stories, carbon footprint activities, and practical tips for developing environmentally friendly habits in everyday life. Users can track their progress, earn digital achievements, and participate in environmental initiatives.
EcoPlaton Bot transforms environmental education into an engaging and accessible digital experience for children, families, and educational communities.
© Creative&Innovation Institute, 2025
All rights reserved.

EcoStories — A New Generation of Environmental Stories
EcoStories is a series of original eco-themed stories created to introduce children to the world of nature and responsible interaction with the planet through engaging narratives.
Each story follows the adventures of characters who learn to understand nature, care for animals, protect the environment, and find solutions to ecological challenges.
Through vivid plots and memorable characters, children discover:
• why it is important to protect nature
• how human actions affect the environment
• simple steps that help protect our planet
EcoStories helps children develop environmental awareness, empathy for nature, and an interest in a sustainable future.
EcoTrails
EcoTrails are gamified nature routes supported by interactive audio guides that transform ordinary walks in nature into engaging environmental learning journeys
Through storytelling, quests, and digital technologies, participants explore natural landscapes while discovering ecological facts, local legends, and contemporary environmental challenges. Users complete tasks, unlock new stages of the route, and become true explorers of the natural world.
EcoTrails combines sustainable tourism, environmental education, and digital technology to create a new way for people to interact with and learn from nature.
Selected for Horizon Europe International Research
The BÖLEKTAU digital eco-trail case has been selected by the Scientific Committee of the international research project IN SITU – Place-based Innovation of Cultural and Creative Industries in Non-urban Areas, implemented under the Horizon Europe programme.
IN SITU brings together 13 organisations from 12 European countries, including leading universities and research centres. Participating countries include the Netherlands, Finland, Ireland, Spain, Germany, Latvia, Portugal, France, Iceland, Belgium, Croatia, and Bulgaria
The project explores best practices in developing small towns, rural areas, and natural regions through cultural and creative industries, digital solutions, and place-based innovation.
Within this international context, the Kazakhstan case stands out as one of the first examples from Central Asiaincluded in the global research agenda. The BÖLEKTAU project is recognised as an innovative model that integrates:
  • sustainable tourism
  • environmental education
  • digital technologies
  • youth-driven innovation
Its inclusion in IN SITU highlights Kazakhstan’s growing role in shaping new approaches to sustainable territorial development and the creative economy at the international level.
Plant a Tree – Give Life to the Planet! 🌱

The Public Foundation for Sustainable Development of Central Asia “Creative & Innovation Institute” launches community initiatives for tree planting and urban greening across regions of Kazakhstan.
We believe that every tree is the breath of the Earth, a step toward a cleaner future and a contribution to the health of future generations.
Each leaf is a symbol of hope and care for our planet.
Join our green mission — together we can grow a forest of dreams. 🌱
Kazakhstan’s First Gamified Eco-Trail 🌱
On September 5, 2025, the Bolektau Eco-Trail — the first eco-trail of a new format in Kazakhstan — was officially opened in Burabay National Park.
The project was implemented by the Public Foundation for Sustainable Development of Central Asia “Creative & Innovation Institute”, with general support from Home Credit Bank and in partnership with governmental and international organizations.

Launch of the ClimateTech Book Series “The Magical Worlds of Platon” 🌱📚
December 11, 2025 — A presentation of the ecological fairy tale series “The Magical Worlds of Platon”, created by 12-year-old Kazakh author and creator Platon Nechaev, took place at ORTA Creative Hub.
The event was held in a warm, festive New Year atmosphere and brought together children and parents, representatives of government institutions, national companies, international organizations, diplomatic missions, businesses, media, and the creative community.

Among the distinguished guests were:

  • Olga Rypakova, Olympic Champion of the Republic of Kazakhstan
  • Dinara Sadvakassova, Advisor to the Speaker of the Senate of the Republic of Kazakhstan
  • Assel Serikpayeva, Advisor to the Minister of Energy of the Republic of Kazakhstan
  • Representatives of KazMunayGas National Company, international organizations, diplomatic missions, and media outlets
From the Embassy of the United Arab Emirates, the presentation was attended by diplomat Ms. Aisha Almesmari.
For the young guests, Platon hosted an eco-quiz, where the winners received invitations to the “Northern Lights” show. The program concluded with a PLATON 5D creative workshop, during which children designed their own eco-heroes and created missions to protect nature. The workshop became one of the most inspiring and emotional parts of the event.
percentage of the book sales will be directed toward launching the first gamified eco-route in the Astana Botanical Garden, as well as supporting spring tree-planting initiatives.
The event turned out to be warm, heartfelt, and truly magical, clearly demonstrating that the dream of one child can inspire many people to take meaningful actions for nature and the future of our planet. 🌱
We Are the Winners of the QarTech Industrial Science Competition!
Our project won 1st place in the QarTech Regional Applied Science and Technology Competition in the category “Ecology and Waste Management.”
We developed the nOa One M educational demonstration biogas installation, which converts organic waste into useful energy and knowledge.
But it is more than just a technology. The project also includes the digital educational integration PLATON 5D — an interactive Telegram bot that helps users understand biogas processes in a simple, modern, and practical way.
The project is being implemented at Karaganda Technical University named after Abylkas Saginov.
We believe that environmental responsibility begins with education, and that technology should serve a sustainable future. 🌱
Environmental Initiative “Alley of Friendship, Creativity and Innovation.” 🌱
An environmental initiative titled “Alley of Friendship, Creativity, and Innovation” took place in Karaganda, organized by the Center for Sustainable Development and Creative Industries together with young participants of educational programs.
The initiative was proposed by school students, including young author and finalist of the PLATON 5D project, Platon Nechaev. The goal of the event was to green the urban environment, promote environmental awareness, and preserve cultural memory.
The initiative was held in support of the national program of the President of the Republic of Kazakhstan, Kassym-Jomart Tokayev, “Taza Kazakhstan”, aimed at improving environmental conditions, developing ecological culture, and enhancing the quality of life in cities.
During the event, trees were planted as symbols of friendship, care for nature, and the contribution of every citizen to a greener future for Karaganda. A commemorative plaque with the name of the alley was installed.
The initiative brought together school students, volunteers, environmental experts, representatives of the creative community, and business partners. 🌱
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Visit of the International Delegation of GCF, EBRD, and the Ministry of Ecology and Natural Resources of the Republic of Kazakhstan to the ESG, Creativity and Innovation Center at Karaganda Technical University named after A. Saginov
Karaganda, May 22, 2025
high-level international delegation visited Karaganda Technical University named after A. Saginov (KarTU) and the ESG, Creativity and Innovation Center for Sustainable Development.
The delegation included:
  • Mafalda Duarte, Executive Director of the Green Climate Fund (GCF);
  • Huseyin Ozhan, Managing Director of the European Bank for Reconstruction and Development (EBRD) for Central Asia and Mongolia;
  • Yerlan NysanbayevMinister of Ecology and Natural Resources of the Republic of Kazakhstan;
  • Representatives of the Central Asia Climate Fund (CACF);
  • Yermaganbet BulekpayevAkim of the Karaganda Region, along with members of the regional administration.
The purpose of the visit was to learn about the activities of the Center and local initiatives in the fields of sustainable development, ESG, and climate education.
Guests were introduced to projects developed with the participation of students, schoolchildren, and young researchers, ranging from environmental startups and educational platforms to biodiversity conservation initiatives.
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The Architectural Concept by Eduard Il
Atyrau Chooses a Symbol of Sport, Sustainability, and Creativity
A competition for ideas to design an art object (small architectural form) dedicated to strength of spirit, sport, and sustainable development has concluded in Atyrau. The competition was organized with the support of the Kazakhstan Taekwondo Federation (WT) and the Public Foundation for Sustainable Development of Central Asia — Creative & Innovation Institute.
The finalist who advanced to the public presentation stage was architect Eduard Il, who presented a concept combining ceramics, local cultural symbols, and the dynamic energy of sport. His project received high praise from the jury, which included representatives from the creative, architectural, and sports communities.
The winning project will be implemented this autumn at an open urban space in Atyrau. The art object will become a new attraction point for residents and visitors, a place of inspiration, strength, and civic pride. It will serve not only as a visual landmark but also as a reminder of the importance of sport, environmental responsibility, and creative approaches to shaping urban environments.
The competition winner will receive a prize of 1,000,000 tenge, which will be awarded during the official opening of the art object. The initiative represents a strong example of supporting the creative industries in the region and motivates talented creators to bring their ideas to life in their home cities.
“The Bolektau Eco-Trail is a symbol of a new approach: nature, technology, and education come together to shape the environmental mindset of the next generation.”
— Irina Kharitonova, Director of the Creative & Innovation Institute.
🌿 The First Gamified Eco-Trail in Kazakhstan — “BÖLEKTAU”
A New Milestone in Sustainable Tourism
The “BÖLEKTAU” eco-trail, stretching 382 meters, has become a unique example of the integration of environmental sustainability, digital technologies, and educational tourism.
Along the route visitors will find:
  • informational panels about the flora, fauna, and legends of Mount Bolektau;
  • quest-based tasks and QR codes leading to a multilingual audio guide (Kazakh, Russian, and English);
  • an innovative Italian photocatalytic coating that helps purify the air;
  • motivational plaques featuring the project’s visual identity and the branding of Home Credit Bank.
A key feature of the project is gamification. Visitors can complete the route as an interactive quest through the EcoPlaton Telegram bot, created based on the idea of 11-year-old school student from Karaganda, Platon Nechaev.
This is the first example in the country of integrating a children’s initiative, digital technologies, and environmental education into a real туристический объект.
We are proud to have implemented the first project of this kind in Kazakhstan and believe it will become a model for the sustainable development of tourism across Central Asia.
Give Plastic a Second Life! ♻️
From an early age, our children set an example for many: they participate in environmental initiatives, community clean-up days, collect litter, and bring plastic for recycling.
Would you like to make a positive contribution to nature? Find out from us where you can recycle plastic in your cityand become part of the green movement. 🌍
Skip a Coffee — Plant a Tree ☕🌳
Make a donation starting from 1,000 KZT — and we will plant a tree in your name.
You will receive a personalized e-certificate and a report with photos and GPS coordinates.
All tree plantings are recorded in the public EcoPlaton registry.
🌿 Become part of the green mission in your city — plant a tree with us!
AFTER MAKING A DONATION, PLEASE ENTER YOUR DETAILS
To receive your personalized e-certificate and a report with photos and GPS coordinates.
🌊 Monaco Ocean Protection Challenge 2025
Our project became a semifinalist among 138 applications from 66 countries.
The EcoHydroTracker project, developed by our Center for Creativity and Innovation, was selected as a finalist in the prestigious international competition Monaco Ocean Protection Challenge (MOPC).
The eighth annual competition took place on May 14, 2025, at the Oceanographic Museum of Monaco.
MOPC is co-organized by the International University of Monaco, the Oceanographic Institute – Fondation Albert I, Prince of MonacoMonaco Impact, and the Prince Albert II of Monaco Foundation.
International Recognition
Key Certificates, Selections, and Results from International Programs Demonstrating Our Expertise
Center’s Educational Programs
Creative Industries and Sustainable Development
“Creative Industries and Sustainable Development”
Course Description
This program is a practical learning track where participants discover how to turn ideas into creative industry projects with measurable ESG impact.
At the intersection of media, design, technology, and sustainability, participants explore the economics of the creative industries, learn how to develop and test products, collaborate effectively in teams, and protect intellectual property using modern tools and artificial intelligence.
Throughout the course, leading experts in creative industries, sustainable development, and business share their experience and practical recommendations.
Educational Platform “PLATON 5D Thinking with an ESG Component”
Voluntary National Review (VNR)

The Voluntary National Review (VNR) is a report that analyzes a country’s progress and identifies challenges in the implementation of the Sustainable Development Goals (SDGs).
This process is part of the monitoring mechanism for the implementation of the 2030 Agenda for UN Member States. The VNR allows countries to assess their progress, exchange experiences and best practices, and identify obstacles that hinder the achievement of the goals.
The reports are prepared on a voluntary basis and are based on each country’s data and national priorities. An important feature of the VNR preparation process is the involvement of multiple stakeholders, including government institutions, the private sector, civil society, and the academic community. This makes the process inclusive and transparent, while the reviews are discussed at the United Nations High-Level Political Forum on Sustainable Development (HLPF), which promotes international knowledge exchange.
The structure of the VNR includes several key sections, such as:
  • the country context,
  • national priorities,
  • progress on each of the 17 SDGs,
  • key challenges and lessons learned,
  • recommendations for further improvement.
These reports help countries not only demonstrate their achievements, but also strengthen accountability and adapt national strategies to accelerate the implementation of the 2030 Agenda.
Under the coordination of the Ministry of National Economy of the Republic of Kazakhstan, together with relevant stakeholders, two Voluntary National Reviews of the Government of Kazakhstan on SDG implementation were prepared and presented at the UN High-Level Political Forum in 2019 and 2022.
In July 2025, at the High-Level Political Forum in New York, the Government of Kazakhstan presented its third Voluntary National Review, among 39 participating countries.
At the 8th meeting of the SDG Coordination Council, the Plan for preparing the 2025 Voluntary National Reviewwas approved.
According to the decision of the SDG Coordination Council, responsibility for preparing the report was assigned to the SDG Secretariat – the Economic Research Institute JSC, in cooperation with the Ministry of National Economy of the Republic of Kazakhstan and other relevant government agencies and organizations.
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Expert Opinion
Women and Ecology: Health in Industrial Kazakhstan
In February 2025, more than 50 women — entrepreneurs, environmentalists, public leaders, and researchers — gathered at the ESG, Creativity and Innovation Center at Karaganda Technical University named after A. Saginovto discuss the impact of environmental pollution on the health and well-being of residents in an industrial region.
The forum “Women and Sustainable Development: Ecology, Health, and Leadership” revealed alarming trends, including a rise in oncological and respiratory diseases and a decline in reproductive health.
Participants proposed concrete measures, including the introduction of compensation payments from industrial enterprises, similar to mechanisms already implemented in several European countries.
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Festival of the National Competition for Artists, Photographers, and Digital Designers “From EGO to ECO”
The festival was organized as part of a national creative competition among artists, photographers, and digital designers under the theme “From EGO to ECO.”
The main goal of the event was to draw public attention to regional environmental issues, particularly the preservation and restoration of the biological ecosystem of the Caspian Sea.
As part of the festival, workshop sessions and master classes were held on developing creative and ecological thinking through the PLATON 5D methodology.
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The PLATON 5D Project at the Digital Almaty 2025 Awards
The PLATON 5D project is an innovative educational platform designed to develop creative thinking, environmental awareness, and leadership skills among school students and young people.
The platform integrates advanced technologies, including artificial intelligence, augmented reality, and gamified learning methods, making the educational process both engaging and effective.
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Uzbekistan, Kazakhstan discuss enhancing creative potential in education
At the Tashkent city administration, Deputy Mayor Durdona Rakhimova met with Irina Kharitonova, Head of the Creative Industry Department at the Creative&Innovation Institute in the Republic of Kazakhstan, one of the founders of the Central Asia Sustainable Development Fund, and an expert in the field.
The meeting focused on expanding cooperation between Uzbekistan and Kazakhstan in education and leveraging the positive experiences of secondary educational institutions in both countries.
Additionally, expert Irina Kharitonova introduced the Tashkent city administration representatives to the "Platon 5D" project, which is considered one of the most effective projects in Kazakhstan’s education system.
The "Platon 5D" project places a special emphasis on developing students’ creative thinking, social entrepreneurship, communication skills, patriotism, and environmental literacy.
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Kazakh Pupil Presents Fairy Tales at UNESCO Conference in Saudi Arabia
 Platon Nechayev, an 11-year-old student from the Karagandy Region, showcased his fairy tales and educational program at the 6th International Conference on Learning Cities in Jubail, Saudi Arabia, on Dec. 2-5.
Platon Nechayev, an 11-year-old student from the Karagandy Region during the 6th International Conference on Learning Cities in Jubail, Saudi Arabia. Photo credit: Irina Kharitonova
He was invited to present his unique fairy tales at a high level, including a personal book presentation to His Excellency, the President of the Royal Commission for Jubail and Yanbu, and UNESCO officials involved in the Learning Cities Network.
Although Kazakhstan has not yet joined the UNESCO Learning Cities Network, Nechayev’s participation and the Platon 5D Thinking with ESG Components program have created new opportunities for the country to integrate into this global network.
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Kazakhstan’s First Participation in Contemporary Istanbul Fair Reveals International Demand for Kazakh Art
Reports TurkicWorld with the reference to The Astana Times.
Speaking about nomadism in an interview with The Astana Times, Irina Kharitonova, the research expert on cultural and creative industries in Central Asia, the Commonwealth of Independent States (CIS) and Europe, described it as “Kazakhstan’s unique code, which gives an unlimited opportunity for creativity and attracts the interest of other countries.”
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Seminar on Creative Industries within the Pilot Project “PLATON – 5D Thinking”

On October 18, 2022, the Educational and Methodological Center for the Development of Education, together with the authors of the pilot project “PLATON – 5D Thinking,” held a seminar for leaders of educational institutions of the Karaganda Region.
During the seminar, Irina Vladimirovna Kharitonova, the author and ideologist of the pilot project and an expert-researcher in cultural and creative industries in Central Asia and the CIS, introduced participants to the concept and content of the “PLATON – 5D Thinking” project.
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National Educational Eco Project “DNA of the Steppe”
The “DNA of the Steppe” project consists of educational and creative components.
The educational program includes trainings and lectures on environmental culture, responsible consumption, intellectual and conscious fashion, and the development of new eco-habits, such as proper waste sorting and understanding its importance. The lectures are conducted through the Instagram pages of the project organizers.
The creative component features a competition for the best print design related to the themes discussed in the program. The artworks of nine finalists will be printed on T-shirts partially made from recycled materials, including polyester derived from recycled plastic.

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Green Horizons of Kazakhstan: What the Sustainable Development of Our Country Will Look Like
The event “Green Horizons of Kazakhstan: Development Prospects” became an ideal platform for establishing new partnerships, discussing future investment projects, and shaping the green economy of the future.
Participants noted a high level of interest and readiness for cooperation, which reflects positive progress toward sustainable development in Kazakhstan.
The event was organized by the Public Foundation for Sustainable Development of Central Asia “Creative & Innovation Institute.”

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Demand for Creativity: Karaganda Should Not Stay Aside from the Principles of Sustainable Development. Alexandra Kharitonova
How can the regional center be transformed into a vibrant and attractive place for environmental and business projects? How can more young people be engaged in this process? And what tools can small and medium-sized businesses (SMEs) use to bring their ideas to life?
These and other topics were discussed during a meeting that brought together entrepreneurs, investors, and representatives of the public and financial sectors.

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On May 24, 2025Creative & Innovation Institute LLP (Karaganda, Kazakhstan) and Leadership Excellence Academy Germany (LEA) PartG (Potsdam, Germany) signed a Memorandum of Understanding.
Both parties expressed their intention to establish strategic cooperation in order to prepare and submit a joint application for the ERMA Booster Call grant program under the EIT RawMaterials initiative. The project is aimed at implementing initiatives in waste recycling and the development of a circular economy in the Republic of Kazakhstan.
As part of the project, the partners plan to establish a PET waste recycling facility in the city of Karaganda. The rPET flakes produced at the facility are in high demand in Europe, particularly in the sustainable packaging sector. They are especially востребованы in the food industry due to their high transparency and suitability for food contact materials.
LEA provides consulting support to its Kazakh partner, including assistance in the selection of modern European equipment.
ПУБЛИЧНЫЙ ОТЧЕТ

Program dedicated to the implementation of the UN Sustainable Development Goals.

Demand for Creativity: Karaganda Should Not Stay Aside from the Principles of Sustainable Development
“SDG Impact Report 2024” is the outcome of a 100-day acceleration program aimed at advancing the United Nations Sustainable Development Goals (SDGs). This collective work brought together the efforts of numerous sector experts, representatives of government institutions, private companies, and civil society organizations, whose contributions were invaluable.
Irina Kharitonova served as the lead for SDG 11 “Sustainable Cities and Communities.” She emphasized that the development of creative hubs and participatory budgeting mechanisms requires stronger coordination between government institutions and local communities.
The report was prepared within the framework of the MIND SDG Accelerator
Collection of Analytical Materials of the Third Cohort of the School of Analytics
“Kazakhstan’s Sustainable Development Agenda”
The collection of analytical materials was prepared by participants of the third stage of the “School of Analytics”, an initiative launched by the Senate of the Parliament of the Republic of Kazakhstan. The publication includes expert papers on the Sustainable Development Goals (SDGs) adopted by the United Nations and an assessment of their implementation in Kazakhstan.
Young experts conducted a comprehensive analysis across five key SDG areas:
  • poverty reduction,
  • healthcare and well-being,
  • improvement of health and education systems,
  • water quality,
  • and economic growth.
As a result, the current situation in these areas was analyzed and practical recommendations were developed to address existing challenges. The collection is intended for decision-makers, researchers, and a broader audience interested in sustainable development.
Irina Kharitonova is a graduate of the third cohort of the School of Analytics. Her report included in the publication is titled:
SDG 8 – “From Yurts to Skyscrapers: How Values Shape Economic Development.”
Collection of Analytical Materials of the Third Cohort of the School of Analytics
“Kazakhstan’s Sustainable Development Agenda”
The project “Spirit of Nomads: Boundless Horizons” won two prestigious BEMA awards. The exhibition, organized by the Creative & Innovation Institute with the support of Kazakh Tourism National Company, received 2nd place in the category “Best EXPO Event” and 3rd place in the category “Best Festival” in the international block.
The exhibition “Spirit of Nomads: Boundless Horizons” presented the culture of Kazakhstan through the lens of contemporary creative industries. The display featured innovative eco-projects, including a collaboration between the brands SHIMAI and QAZAQ UY, a reimagined concept of the traditional Kazakh yurt, and unique изделия made of felt and wool.
The central motif of the exhibition was the “Shimay” spiral, symbolizing eternal movement and evolution, reflecting ideas of sustainable development and harmony with nature.
The spirit of nomadic life was captured through photography and video by well-known Kazakh and international photographers, including Anzor Gasaev, Conor McNeill, Alexander Kuznetsov, and Sándor Karácsony.
Environmentally Responsible Companies of the Karaganda Region Receive Eco Awards
The Chamber of Entrepreneurs of the Karaganda Region announced the winners of the “Eco-Ambassador”, “Eco-Patron”, and “Eco-Entrepreneur” nominations among business representatives who actively supported the national environmental campaign “Taza Kazakhstan”.
At the beginning of the month, 30 companies submitted applications to participate in the competition across the three nominations. The winners were selected by a specially established evaluation committee.
The “Eco-Ambassador” nomination recognized participants for their involvement in environmental initiatives and community activities, innovative approaches to solving environmental challenges, and strong commitment to social responsibility.
Irina Kharitonova, Director of the Creative & Innovation Institute, was awarded the “Eco-Ambassador” title for her project PLATON 5D, which focuses on developing creative thinking and environmental awareness among children through innovative educational approaches.
ESG, Renewable Energy and Sustainable Development Projects
“Driven by care for people and the planet, we work every day to build a better future.”
  • Professional Expertise and Industry Experience
    Our team combines strong analytical expertise and practical experience gained through collaboration with leading organizations, including Deloitte, the Central Asian Research Institute “TransNeft”StroyGazConsulting, as well as partners from the banking, construction, and industrial sectors.

  • International Programs and Partnerships
    Experts from our Center have been actively involved in international programs and initiatives such as AHK ZentralasienGCIP (Global Cleantech Innovation Programme)Fit for Partnership with GermanyCreative Spark by the British Council, and the Creative Central Asia Network, contributing to cross-border collaboration in innovation, sustainability, and creative industries.
  • Experience
    Every member of our team brings a minimum of five years of experience in the field of sustainable development. By combining expertise, innovation, and practical knowledge, our specialists work to deliver solutions that create positive impact for our clients and society.
  • Individual Approach
    Our Center is guided by a client-focused approach, carefully adapting solutions to the specific needs of each partner. This approach enables us to achieve effective and sustainable results at every stage of collaboration.
What is ESG?
The world is rapidly changing, and today ESG (Environmental, Social, and Governance) principles are becoming an essential part of successful business strategies.
We believe that creative industries play a key role in the sustainable development of the region, generating innovative solutions to environmental challenges, strengthening social connections, and introducing responsible governance practices.
Why is this important?
✔ Environment – Sustainable practices in fashion, design, architecture, and art help reduce the carbon footprint and preserve the region’s natural heritage.
✔ Social Responsibility – Creative industry projects support inclusive development by engaging youth, women, and representatives of vulnerable communities.
✔ Good Governance – Integrating ESG principles into creative business models attracts responsible investors and international partners.
We believe that each of you can contribute to meaningful change in the development of the creative sector in Central Asia.
Your ideas, projects, and initiatives help shape a new reality. Share your views, ask questions, and propose solutions — together we can build a sustainable future.
What is the Creative Economy?

The creative economy is an economic system in which the main sources of value and income are creativity, innovation, and intellectual capital, rather than only traditional resources such as raw materials or physical labor.
It brings together industries where ideas, creativity, and cultural production play a central role in creating products, services, and jobs.
Creative industries are specific sectors of the economy that produce goods and services based on creativity, cultural value, and intellectual property. They include a wide range of activities where creativity is the main production resource.
The importance of the creative sector in the modern world
Economic growth. In countries such as the United Kingdom, creative industries account for up to 12% of total employment (UK Creative Industries, 2023).
Sustainable development. Creative solutions — such as the design of environmentally friendly materials and innovative urban solutions — support ESG goals and sustainable development strategies.
Social impact. Creative industries strengthen cultural identity, community engagement, and social interaction, contributing to inclusive and resilient societies.
We believe in the power of creativity and know that each of you can make a meaningful contribution to the development of our region.
Your voice matters to us. We invite you to share your ideas, questions, and proposals for the development of creative industries in Central Asia, so together we can shape a more innovative and sustainable future.
Key Focus Areas of the ESG, Creativity and Innovation Center
The ESG, Creativity and Innovation Center is a platform for the development of sustainable business initiatives, creative projects, and technological solutions in Central Asia.
Our key areas of work include:
Education and Capacity Building
Training and development of professionals for sustainable development and the creative economy.
Research and Analytical Work
Conducting research and developing solutions in the fields of sustainability, innovation, and regional development.
Innovation and Startups
Supporting innovative ideas, startups, and new business models that contribute to sustainable economic growth.
Regional and International Development
Building partnerships and implementing projects at both regional and international levels.
ESG – promoting environmentally responsible, social, and governance practices across different sectors of the economy.
Creativity – supporting creative industries, innovative entrepreneurship, and cultural initiatives.
Innovation – introducing new technologies, digital solutions, and sustainable business models.
We bring together experts, companies, and thought leaders to help create a sustainable future for the region.
Facts and Figures About the Foundation and the Center
> 10 years of professional experience
(Deloitte, Central Asian Research Institute “TransNeft”, StroyGazConsulting, international programs including AHK Zentralasien, GCIP, GIZ, British Council)
> 30 international projects
> 100 local projects
More than $150,000 in investments attracted
> 5,000 school students and university students trained through the author’s educational program PLATON 5D
Если хотите, можно сделать ещё более “международную” версию, как у крупных фондов (она выглядит сильнее для сайта):
10+ years of professional experience
30+ international projects implemented
100+ local initiatives and programs delivered
$150,000+ in investments attracted
5,000+ school and university students trained through the PLATON 5D program
Participation in the UN Sustainable Development Goals Accelerator
initiated by the Public Project Office of the Senate of the Parliament of the Republic of Kazakhstan
Member of the UNESCO Programme “Man and the Biosphere (MAB)”
National Committee of Kazakhstan
Representatives of Kazakhstan at the UNESCO International Conference of Learning Cities
(Saudi Arabia)
Representatives of Kazakhstan at the IV World Conference on Creative Economy (WCCE)
Fit for Partnership with Germany Programme
(Federal Ministry for Economic Affairs and Energy of Germany – Management Training Program)
Residents of Creative Spark (British Council)
Residents of the Creative Central Asia Network
Participation in international economic and innovation forums, including:
Eurasian Economic Week, International Business Week (UFA), Digital Bridge Astana 2022–2023Digital Almaty 2025
Official representatives of Kazakhstan and curators at international platforms such as:
Berlin BAZAAR (Germany), Expo Riva Schuh (Italy), Istanbul Contemporary (Turkey), Ala Art Fair (Kazakhstan), Asia Now (France)
Project Office for the Development of the Creative Industries Concept in Kazakhstan, including:
• Legislative framework for creative industries in Kazakhstan (2022)
• Approval of industry classification codes (OKED) for creative industries (2023)
• Roadmap for the Development of Creative Industries in Kazakhstan (2022–2025)
Legislative framework development for creative industries in Uzbekistan (2024)
Creation of the first virtual NFT collection for a physical fashion brand in Kazakhstan — TENGERIM
Participant in the national initiative “100 New Faces of Kazakhstan”
Participation in the international IP conference ERA IP QUORUM (Skolkovo)
Members of the Eurasian Creative Guild (London)
Finalists of the 4+1 ClimAccelerator Program
Seminar: “Creative Economy and Sustainable Urban Development: ESG as a Driver of Change”

The seminar “Creative Economy and Sustainable Urban Development: ESG as a Driver of Change” will bring together leading experts who will discuss the development of the creative economy, current trends, and successful case studies in this field.
Participants will learn how to use creative potential to develop businesses and social initiatives, explore new tools and methodologies, and gain insights into how ESG principles can support sustainable urban development. The seminar will also provide an opportunity to ask questions, exchange ideas, and build valuable professional connections.
In addition, participants will receive a curated selection of the best internship and professional development programs in the field of creative industries.
ESG Standards and Reporting Training Programs
ESG Training Programs and Seminars
During our courses and seminars, participants will learn how to implement environmental standards, reduce carbon footprints, and comply with ESG requirements in the construction and industrial sectors. Experts will share practical solutions, best practices, and key trends in sustainable development.
Participants will also receive up-to-date information on green grants and sustainable investment opportunities.
Full Course:
“Introduction to ESG for the Industrial Sector and SME Entrepreneurs” (2.5 months)
Seminar:
“Green Construction: Adapting to ESG Challenges”
Seminar:
“Developing a Sustainable Development Strategy for SMEs” (3 days)
Workshop:
“Preparing Non-Financial Reporting in Accordance with International Standards (GRI, SASB, TCFD)” (1 day)
PLATON 5D Young Leaders School

The “PLATON 5D Young Leaders School” is an educational program aimed at developing leadership qualities, communication skills, and the creative potential of young people.
The program is designed for teenagers and young adults, helping them acquire essential skills in planning, teamwork, and project implementation.
The program includes trainings, workshops, and practical sessions with experienced mentors, supporting participants in gaining real-world experience and confidence.
The initiative contributes to the development of active, responsible, and socially engaged leaders for the future.
Meet our team.
Our team of experts at the ESG, Creativity and Innovation Center works every day to create sustainable solutions and inspire regions toward a greener and more innovative future.

  • Alexandra Kharitonova
    Senior Consultant ESG (Environmental, Social and Corporate Governance)
  • Irina Kharitonova
    Head of the Center
    Expert in Creative Industries and Sustainable Development
  • Platon Nechayev
    Young creator, climate innovation advocate, and co-author of the EcoPlaton projects.
The Youth Wing of our Center
The Youth Wing of our Center unites energetic innovators and future leaders who transform ideas into action and help build greener pathways for their cities and their country.
  • Рашид Даниал
    Руководитель молодежного крыла Центра
  • Ким Игорь
    Департамент медиа и креатива
  • Кульмагамбетов Карим
    Департамент Образования и Развития
  • Дон Артем
    Департамент Образования и Развития
  • Сатылганов Даниял
    Департамент Образования и Развития
  • Щукин Максим
    Департамент молодежных программ
Request a Personal Consultation
Join the movement for building a creative and conscious community in Central Asia.
Get an invitation to open meetings and training programs on creative industries and sustainable development in your city.

Our Contacts
+7 701 214 10 77
+7 701 763 70 27
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